Ten for the meal, one for the reel, as they say. The work in a big agency can seem glamorous from the outside, but the reality is that we got a lot of creatively frustrating internal work. I worked there for 7 years, working my way up to the title of Sr. After a 6 month stint, I got hired full-time. I did everything from project archiving to video editing, to PA on shoots to animation and design. When I got back to the states, I got a job interning at Arc Worldwide/ Leo Burnett in Chicago. My head was swimming with ideas when I left there. They were doing some an innovative mix of 3D and 2D design for interactive, commercials and print. I also saw some really great work by Qube-Construct. I was like, “I want to do that!” It felt like the first time I had a solid direction that satisfied all my creative interests. The fluid ink world building and smooth transitional reveals in that video captured my attention. There I saw a video for Bombay Sapphire presented by Psyop. The other big turning point that happened to me in Australia was a field-trip to Semi-Permanent Design conference in Sydney. Most everything they taught during this time I still use to this day. Audio mixing, web design, 2d & 3d animation, video, and graphic design fundamentals are all taught in this crazy crash course. They teach several disciplines at the same time to show how they all fit together and to give you a solid foundation for your chosen path. At SAE, everyone goes through the BMC (Basic Media Certificate) in the first 3 months. This school was the first place that all my creative interests converged and made sense in the larger picture. I was stoked because one of the teachers was an animation lead on Lord Of The Rings. In 2004, I went to SAE Institute (accredited by Middlesex University) for multimedia in Byron Bay, Australia. Since I had some money from an accident when I was younger that was earmarked for college… it seemed like the perfect time. I hit a couple of rough patches after 9-11 and ended up back home for a bit. I didn’t know it then, but all my creative interests were instrumental in my development as a motion designer. I worked as a photographer for several years (real estate and portraiture) and moonlighted as an illustrator and designer. I also had a drum and bass label with my brother and put out a few records in the early 2000s. During this time I went to a lot of shows at the Fireside Bowl and put out some ‘zines and contributed to others. My first time through college, I went to Columbia College Chicago, with a major in illustration and a minor in photography. I tape-traded, put out several fanzines and even had a death metal tape label for a short time. I was deeply involved in skateboarding, hardcore punk, grindcore and death metal in high school. I cut my teeth on design in the underground. Nobody says, “I want to be a motion designer when I grow-up.” TL DR: Like most motion designers, my journey to get where I am today looks more like a bowl of spaghetti than a straight line. So, before we jump into specific questions about the business, why don’t you give us some details about you and your story. Today we’d like to introduce you to Jerry Nelson.
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